Digital Marketing & Communications
Brand Digital Growth
Student Brand Ambassador Campaigns
Context: Digital marketing support for a local restaurant brand looking to strengthen its online presence, promote catering and banquet services, and create more consistent customer-facing communication.
Context: Student-facing digital content created to promote university life, strengthen brand visibility, and connect with prospective and current students through social media.
Role: Supported website management, social media content, online reputation management, promotional messaging, and SEO-informed updates across digital channels.
Role: Created short-form TikTok and Instagram content, supported brand promotion, participated in social media takeover content, and helped communicate the student experience in an approachable way.
Deliverables: Website updates, social media content, promotional copy, digital campaign assets, catering/service messaging, online listing updates, and performance-informed content improvements.
Deliverables: Short-form video content, Instagram/TikTok posts, social media takeover content, student engagement content, event-related digital content, and community-facing brand promotion.
Impact: Contributed to stronger digital visibility, increased website traffic, improved campaign efficiency, and a significant increase in social account reach through consistent content and brand presentation.
Impact: Supported stronger audience engagement and brand visibility, contributing to increased reach and a more active online student community.